In my reading this morning, I came across the very best definition of productivity that I have ever heard.

I felt I should share it with you.

In Ch. 7 of No BS Time Management for Entrepreneurs, technique # 5 (which is to fight to link everything to your goals) Dan Kennedy defines productivity.


“Productivity is the deliberate, strategic investment of your time, talent, intelligence, energy, resources, and opportunities in a manner calculated to move you measurably closer to meaningful goals.”


I love this definition!

It invokes KMMA foundational Superpower #1, Focus, because it is a deliberate, strategic investment of time and resources, as opposed to passing, killing, wasting or letting others control our time.

Remember that in another recent blog, we spoke of time as our most valuable resource.


I believe it also applies superpower #2, Respect, and specifically self respect because this definition calls us to recognize and deploy our talent, energy and resources towards the accomplishment of our goals.


Superpower #3 is Discipline, and I hope it’s obvious how that one applies to the execution of the author’s productivity definition.

By the way, Dan shares a simple question to ask yourself whenever you’re not sure if you’re being productive:

“Is what I am doing, this minute, moving me measurably closer to my goals?”


Superpower #4 is Confidence and I would argue that the mere attempt to live life this way, under your own control, creates more Confidence. On the flip side of the same coin, it will take some Confidence when you need to say “no” to invitations that don’t move you closer to your goals.


Superpower #5 is Gratitude, and I love that Dan’s definition of productivity includes resources and opportunities.

We have more of these in our country than any other at any previous time in history.

We need to exercise our attitude of gratitude to be cognizant of that and invest them in a manner calculated to move us closer to our goals.


Superpower #6 is Vision.

The whole thing has to begin with goals.

When we have a vivid Vision of who we want to be and where we want to go, we can then set about the rest of the mechanism outlined in the productivity definition to move measurably closer to these meaningful goals.


I love the “measurably” closer too, by the way.

That which gets measured gets done.

That which doesn’t doesn’t.


Empower 2 Lead!

Grand Master Stephen J. Del Castillo

Author, MBA & 7th Degree Blackbelt

Founder & Chief Master Instructor,

Krav Maga Martial Arts


——————————————————————————————————————– and Krav Maga Martial Arts have been empowering lives through the martial arts in the Tampa Bay area for 20 years!

Founded in 2000 by Grandmaster Stephen J. Del Castillo, a 7th degree Black Belt and Sr. Master Instructor, Krav Maga Martial Arts and Karate lessons for pre-school children ages 3-6 and elementary age kids ages 7 and up are designed to develop the critical building blocks kids need – specialized for their age group – for school excellence and later success in life.

Krav Maga Martial Arts Adult Krav Maga training is a complete adult self defense, fitness, and conditioning program for adults who want to learn real world self defense, lose weight, and/or get (and stay in shape).

If you have any questions about our program, or would like to go ahead redeem your 2 weeks FREE, you can call us anytime at 813-547-6368 or visit our Krav Maga Martial Arts website.

About Grandmaster Stephen J. Del Castillo: Grandmaster Del Castillo is the founding Master Instructor of Krav Maga Martial Arts and has been empowering lives in Pasco and Hillsborough Counties since October of 2000. He is a 7th degree Blackbelt, MBA, author, mentor and success coach, a US Army Veteran and a proud father and grandfather. He is married to Ms. Barbara Del Castillo who helps him run the school. Grand Master Del Castillo began his training in the early 80’s and has high level blackbelts in Tae Kwon Do, Karate, Premier Martial Arts and Krav Maga Martial Arts as well as experience in kickboxing, Jeet Kune Do and Jiujitsu. He has high level instructor certifications from BBSI, IKMF, and KMG and has been featured in numerous Martial Arts publications and also Success magazine. He was a competitive sport karate and American Kickboxing instructor until he enlisted in the US Army where he served in the 82nd Airborne Division, where he won an Army Green to Gold scholarship and proceeded to ROTC and the University of Tampa. He was commisioned in 1992 and went on to serve in Germany with the 3rd Infantry Division and then in several other posts in the US until he left military service to pursue his dream of creating KMMA in 2000.

The Krav MagaMartial Arts Headquarters is in Lutz, FL at 1900 Land O’ Lakes Blvd., 33549. Krav Maga Martial Arts serves Lutz, Land O’ Lakes, Wesley Chapel, and surrounding areas.